SEM & PPC Marketing Agency San Francisco

Digital Marketing Web Analytics Actionable Insights

Full-Stack Performance Marketing

From driving new qualified traffic through paid search to creating high-converting landing pages and complete analytics reporting, Upgrow understands everything needs to build a performance marketing program. After all, you don’t just want a Google Ads channel manager, you want a dedicated account manager that can optimize all steps of the funnel and make marketing efforts.

Deep Experience

Our team drives over 130,000 conversions annually, giving us insight into what works and what to skip. Our pay-per-click (PPC) manager have years of experience to get your account performing fast by applying learned best practices and SOP checklist systems we’ve created and refined.

Truly a Goldilocks Agency

Small marketing agencies may be nimble but don’t have the team or resources to easily scale with you. Big digital agencies are overpriced, slow to move, and your business is just one of the hundreds of paying customers. Upgrow is at the perfect stage of stability for scale while not so large that we don’t prioritize your business and make no effort to reach your business goals. In fact, you will work with our strategic founders on a regular basis.

Gain a Competitive Edge with Search Engine Marketing services. Make every dollar count with targeted Paid Search & PPC marketing campaigns. In this digital age, brands have to compete for search engine visibility like never before. With the right targeting and ad copy/images, paid search and pay-per-click advertising can produce extraordinary results with a measured return on investment (ROI).

Our PPC specialists have been managing Google Ads for over 15 years and have the experience, tools and systems to improve ROI results. See some sample client results from our case studies.

Our SEM Performance Strategy

Whether you currently have campaigns running or need to start from scratch, we can create a customized strategy designed to get the highest positive ROI possible for the KPI’s that matter most. We’ll create ads and perform A/B testing until you are left with high-performing ads.

Our standard monthly SEM service includes

Keyword research using the latest industry tools: KWFinder, Ahrefs, SEMRush and Opteo
Review of competitor landscape for keyword and ad copy concepting
Creation of all ad copy and ad extensions
Weekly bid optimizations to achieve a cost-per-action or ROI target
Recommendations on landing page design. Content strategy and optimization
Bi-weekly or monthly update and planning calls
Google Analytics, Search Console, and Tag Manager setup for conversion tracking
Dynamic reporting through Google Data Studio

Key SEM Agency Differentiators

End-to-end management: we go beyond basic strategy and fully manage your Search Engine Marketing (SEM) and Pay-Per-Click (PPC) programs.
Heavily utilize marketing and automation software: meaning you get results faster at a better value. Our agency uses to SEMRush, Ahrefs, KWFinder just to name a few.
Extensive experience: all of our account managers have over 5 years of PPC experience with brands like eBay, Fossil, Samsung, and Tatcha.
Proven results: our average client sees a 10% to 30% increase in organic search traffic and conversions within the first 90 days of working with us. See some of our client case study results.
Full service: why juggle multiple agencies? We can be your single partner not just for Pay-Per-Click (PPC) and Search Engine Marketing (SEM) but also SEO, web analytics, CRO, and more. If it happens online, we can support you.

Paid Search Marketing

Capture new users with search engine ads that target keywords.

Search Retargeting & Site Remarketing

Show your ads to users who went to your site but did not convert.

Mobile

Target users on their mobile devices when they are near your location.

Shopping Ads

Create ads that appear in the shopping section of search results.

App Install

Show your ads to users who went to your site but did not convert.

While these ads can be highly effective, they can easily drain your budget if they’re not set up properly and regularly maintained. Upgrow continuously optimizes your campaigns to get you the highest positive ROI for your budget.

SEM and PPC Marketing FAQs

What is SEM and why is it important?

Search Engine Marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERPs). It is an effective way to reach potential customers and increase website traffic. Search Engine Marketing (SEM) includes both paid search results (Pay-Per-Click) and organic search results (Search Engine Optimization). Pay-Per-Click (PPC) campaigns are designed to target specific keywords and phrases, while Search Engine Optimization (SEO) focuses on optimizing website content to rank higher in SERPs.

What is PPC?

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time their ad is clicked. It is used to direct traffic to websites, where the advertiser only pays when the ad is clicked. PPC campaigns are designed to target specific keywords and phrases, allowing businesses to reach potential customers who are actively searching for their products or services.

What are the benefits of SEM and PPC?

SEM and PPC offer a number of benefits, including:

• Increased visibility in search engine results pages (SERPs)

• Targeted campaigns that reach potential customers who are actively searching for your products or services

• Measurable results with a clear return on investment (ROI)

• Ability to test different ad copy and images to optimize performance

• Ability to adjust bids and budgets based on performance

Why is PPC important for small business?

PPC is an important tool for small businesses as it allows them to compete with larger companies in the digital space. PPC campaigns are targeted and cost-effective, allowing small businesses to reach their target audience without breaking the bank. With PPC, small businesses can create highly targeted campaigns that reach potential customers who are actively searching for their products or services. Additionally, it can be adjusted and optimized based on performance, allowing small businesses to get the most out of their budget. This provide measurable results so that small business owners can track their ROI and make informed decisions about their marketing strategy.