How to Write Irresistible Google Ads (Full Process + FREE AI Ad Writing Tool)
The harsh truth about Google Ads copywriting? Most advertisers are stuck in the past, following an outdated formula: "Want X? We've got X - and it's good!" Typical Example: This oversimplified approach might have worked when Google Ads was just a digital yellow pages,...
Reddit Ads: The Most Effective Lead Gen Channel for B2B Tech Companies?
Reddit is not your typical social media platform. Its core structure revolves around subreddits, user-created communities dedicated to specific topics. For B2B marketers, this means access to niche groups filled with professionals discussing trends, challenges, and...
The TikTok Ban Countdown: How Digital Marketing Will Transform in 2025
The digital marketing landscape stands at a crossroads as the United States prepares for a potential TikTok ban on January 19, 2025. This seismic shift in social media will force marketers to completely reimagine their strategies, budgets, and approaches to reaching...
Mastering HubSpot Workflows: A Guide to Boosting Your Sales
Your sales team is drowning in leads, reps juggling dozens of opportunities, and crucial follow-ups are slipping through the cracks. Sound familiar? HubSpot workflows are the secret weapon that top-performing sales teams use to automate their most time-consuming tasks...
B2B Google Ads Case Study: How BioRender Got +83% More Sign-Ups with 4 Months
When BioRender approached us, they had a simple goal: drive more sign-ups for their groundbreaking scientific illustration tool while keeping costs under control. In just four months, we helped them achieve remarkable results: ๐ย +83% increase in conversions ๐ฏย +51%...
Google AI Results: How to Optimize for SGE (Search Generative Experience)
The Search Generative Experience (SGE) completely changes the look of the search engine results page.ย ย By integrating generative AI, SGE changes how users interact with and find information online.ย No longer does a searcher need to click into result after result from...
Enterprise Digital Marketing Agency vs. In-House Teams: Pros and Cons
Deciding between building an in-house marketing team or working with an enterprise digital marketing agency can feel overwhelming, but itโs a choice that can make a huge difference in your companyโs growth. This guide is here to break down the pros and cons of each...
Choosing a Digital Marketing Agency: Why Industry-Specific Experience Matters (And Why It Might Not)
At Upgrow, one of the most common questions we get is: โDoes your agency have experience in our industry?โ Itโs a fair question. And sometimes our specialization and extensive experience in B2B tech does help, but can we still work with other industries too? Industry...
The Essential Guide to Automation Tools for Digital Marketing
Digital marketers are constantly seeking ways to do more with less. Automation technology has quietly become one of their most powerful allies, providing a solution to streamline processes, reduce manual labor, and drastically boost productivity. Whether itโs through...
How AI is Changing the Work of SEO: The System Builders’ Guide to 5X Efficiency
AI is fundamentally changing how SEOs work, making automation and system-building essential for future success. From automating tasks to elevating content quality, AI enables SEOs to streamline workflows, freeing them from time-consuming manual work. The rise of large...
The Complete On-Page SEO Checklist (FREE)
When I send a new page out into the wilderness of the internet to stand before search engines, I want to make sure it's fully prepared. I used to rely on my 20 years of SEO to just do it from my brain.ย This worked well enough most of the time. But then I wanted to...
Ad Copywriting Masterclass w/ Harry Dry: 3 Essential Rules for Ads that Sell
One of my favorite content writers, Harry Dry, recently shared a masterclass on copywriting in this epic 76-minute interview.ย So after you get through this post, web sure to watch it. Also join his newsletter at MarketingExamples.com There is plenty to learn and...