Google AI Results: How to Optimize for SGE (Search Generative Experience)
The Search Generative Experience (SGE) completely changes the look of the search engine results page. By integrating generative AI, SGE changes how users interact with and find information online. No longer does a searcher need to click into result after result from...
Enterprise Digital Marketing Agency vs. In-House Teams: Pros and Cons
Deciding between building an in-house marketing team or working with an enterprise digital marketing agency can feel overwhelming, but it’s a choice that can make a huge difference in your company’s growth. This guide is here to break down the pros and cons of each...
Choosing a Digital Marketing Agency: Why Industry-Specific Experience Matters (And Why It Might Not)
At Upgrow, one of the most common questions we get is: “Does your agency have experience in our industry?” It’s a fair question. And sometimes our specialization and extensive experience in B2B tech does help, but can we still work with other industries too? Industry...
The Essential Guide to Automation Tools for Digital Marketing
Digital marketers are constantly seeking ways to do more with less. Automation technology has quietly become one of their most powerful allies, providing a solution to streamline processes, reduce manual labor, and drastically boost productivity. Whether it’s through...
How AI is Changing the Work of SEO: The System Builders’ Guide to 5X Efficiency
AI is fundamentally changing how SEOs work, making automation and system-building essential for future success. From automating tasks to elevating content quality, AI enables SEOs to streamline workflows, freeing them from time-consuming manual work. The rise of large...
The Complete On-Page SEO Checklist (FREE)
When I send a new page out into the wilderness of the internet to stand before search engines, I want to make sure it's fully prepared. I used to rely on my 20 years of SEO to just do it from my brain. This worked well enough most of the time. But then I wanted to...
Ad Copywriting Masterclass w/ Harry Dry: 3 Essential Rules for Ads that Sell
One of my favorite content writers, Harry Dry, recently shared a masterclass on copywriting in this epic 76-minute interview. So after you get through this post, web sure to watch it. Also join his newsletter at MarketingExamples.com There is plenty to learn and...
Here is How to Do MUCH Better Outbound with Clay
Look at your inbox. If it's like mine, it's full of pitiful, limp-wristed outbound sales and link-building emails with the most feeble attempts at personalization. Here is a recent example. (I just search by inbox for "Quick Question" or "Collaboration" in the...
PSA: Upgrow.com Reviews – Beware of Imitators
If you are considering Upgrow.com or looking for Upgrow.com reviews, we want to formally and publicly announce that our agency, Upgrow (website www.Upgrow.io), has an imitator, Upgrow.com, which is in no way affiliated with our company. While they are not a direct...
How to Use Google Ads’ New Generative AI Image Generator
On April 16, 2024, Google announced the release of a new generative AI feature for Demand Gen campaigns in Google Ads. The feature allows advertisers to generate original AI images using text prompts, similar to DALL-E and Midjourney but more specialized for ad...
Upgrow is a Certified LinkedIn Marketing Partner for B2B Lead Generation
Are you looking to generate high-quality B2B leads for your business? Upgrow is a certified LinkedIn Marketing Partner that can help you run effective LinkedIn Ads campaigns to reach your target audience and drive results. Why LinkedIn Ads for B2B Lead Generation?...
How Old is Google? Exploring the History of the World’s Most Popular Search Engine
Google was founded on September 4, 1998, in Menlo Park, CA by Larry Page and Sergey Brin Google has become an integral part of our daily lives, serving as the go-to source for information, entertainment, and communication. But have you ever wondered just how old this...