expand paid search results on bing
Scale Profitably with Microsoft Ads
- Optimized campaign settings. Reach the right audience at the right time with better audience segmentation and remarketing tactics.
- Improved CTR on ads. Show up in search with highly-converting keywords and ad copy.
- Lower cost per lead. With a dedicated PPC manager and regular testing, you’ll see an optimized acquisition cost.
- Sustainable revenue growth. We work with you to identify hidden opportunities and create a targeted growth strategy that improves your ROI.
A Full-Funnel Strategy for Bing Ads
At Upgrow, we look at and optimize every step of the customer journey. As your Bing advertising agency, we’ll help you set up and audit campaigns, select your keywords, create a bidding strategy, write irresistible copy, and send your leads to high-converting landing pages.
Bing Ad Results So Good, They’re Guaranteed
Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!
Etel Sverdlov
Prisma Developer Relations
Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!
Michael Price
Digital Marketing Manager Alooma
The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.
Peter Guagenti
CMO SingleStore
Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.
Jeannie Christensen
Marketing Director, Twistlock
Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.
Katelyn Watson
VP of Marketing, Nurx
See The Results We’ve Gotten
Our Clients
%
Cost-Per-Lead (CPL)
%
Leads
“Upgrow helped us scale MQLs through Google Ads and LinkedIn Ads. They produced high-converting landing pages, saving our reliance on dev and design resources. Upgrow are experts at B2B marketing in the software industry, understanding our product and target customer at a deep level.” – Nick Kephart, Vice President
Split Software
Split Software experienced a 775% increase in leads with a 91% improvement in cost-per-lead within just 3 months.
%
Cost per Acquisition
%
Increase in Conversion Rates
“Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.”
– Katelyn Watson, VP of Marketing
NURX
%
Organic traffic
%
Orders
“Upgrow has been key to our digital advertising success, efficiently scaling Google paid search in a highly competitive category. They are masterful in paid search ads and performance marketing, providing valuable strategic input and executional expertise.”
– Sophia Yen, CEO
Pandia Health
Pandia Health improved conversion rates by 108% with a 42% decrease in cost-per-click after 3 months.
REACH MORE CUSTOMERS
A Dedicated
Microsoft Ads Agency
We Give You the Everything You Need to Grow with Microsoft (Formerly Bing) Ads
- Existing account audit
- Conversion tracking setup
- Custom audience segmentation
- Remarketing list for search ads
- Specific keyword ad groups
- Bidding strategy
- Ad copywriting and testing
- SQR mining and keyword sculpting
- Geographic bid adjustments
- New keyword expansions
- Custom reporting dashboard
- Landing page design and build
- Microsoft Audience Network strategy
- Conversion rate optimization
- Merchant Center setup
- Campaign and ad group keyword negatives
- Sales level tracking
- Shared Slack channel
- Bi-Weekly review meetings
- Strategic quarterly reviews
Your Premier Bing Ads Agency
%
of Google Adventisers
Growth Clients
Managed Spend per Year
Conversions per Year
Components of a Successful Campaign
Campaign
Copy
Creative
CRO
The Upgrow Process
Our full-funnel approach is what sets us apart as a Bing Ads agency.
Brand & Competitor Strategy Review
Microsoft Account Audit
& Setup
Campaign Structure & Keyword List Creation
Conversion Ad Copywriting
Our direct-response copywriters craft click-worthy ads that increase your quality score, decrease cost-per-click and irrelevant clicks, and help you win more qualified leads. Once we find messaging that resonates, we customize it for different keyword groups.
Landing Page Creation & Optimization
Banner Display & Microsoft Audience Network
Experimentation & Expansion
Ready to Take Your Microsoft Ads (Formerly Bing Ads) to the Next Level?
results
We’ve Gotten 100+ Clients Results with Paid Search
Most brands build great products only to fail in reaching their ideal customers. Upgrow uses full-stack marketing to generate consistent, qualified visitors who buy.
FAQs
What is a Bing Ads agency?
Microsoft Ads are what were formerly referred to as Bing Ads, a common SEM and PPC advertising solution to help businesses attract more leads. It is developed by Microsoft, which allows advertisers to display their ads on Bing, MSN, Yahoo, and AOL. With Bing Ads, businesses can create multiple different ad types – including display ads – select relevant keywords and phrases, set a budget, and then bid on those keywords in order to have their ads displayed to users who search for those keywords.
How do Microsoft Ads (formerly Bing Ads) work?
As your Bing advertising agency, we’ll manage everything for you – from account setup to ongoing management. Our expert PPC managers have a minimum of 3+ years of experience running high-converting campaigns.
Are Microsoft Ads (formerly Bing Ads) worth it?
Yes! Bing is the second most popular search engine with more than 1.5 billion users, making it a great place to run ads. Additionally, Bing advertising allows for more granular control of your campaigns than some other SEM or PPC options, meaning you can get your ads in front of the most promising leads and save marketing dollars.
We often combine Bing Ads efforts with Google Ads, Facebook Ads, LinkedIn Ads, landing pages, and SEO services for the best full-funnel results. Our clients usually see a positive ROI from their Bing Ads in a few weeks to a few months, generating qualified leads from the day we turn on their campaign.
How much does it cost to hire an experienced Bing Ads agency like Upgrow?
Our full-service Microsoft Ads (formerly Bing Ads) management is typically priced at either $3,000 per month or 12% of your ad spend, whichever is greater. If you spend more than $100,000 per month on advertising, the percentage rate will be lowered. Additionally, there is a one-time setup fee of $2,500.
Prices will vary depending on your keyword difficulty, website size, and overall goals. For more information on what our service entails, including the range of included features and multi-channel pricing options, please visit our pricing page.
Our typical Bing advertising contract is 6 months, but you can get a more flexible month-to-month contract with an additional 25% monthly fee.
How long does it take to launch my Bing Ads campaigns?
This timeline allows us to provide you with the necessary support and guidance to ensure that your launch is successful. We understand that time is of the essence, and as a premier Bing Ads agency, we’re committed to delivering top-notch service to get you up and running promptly.
How is Upgrow different from other digital marketing agencies?
With our proven marketing strategies, we can eliminate the trial and error that often comes with paid search marketing.
When setting up your accounts, we take a truly full-funnel approach to not just your Microsoft campaigns, but all your marketing efforts. During your Free Bing Ads Consultation, we’ll highlight all the digital marketing services that will help create predictable, consistent revenue growth for your business.
And we back up our results. If, after the first 60 days, you’re not happy with your results, let us know. Send us a written notice and you’ll receive a full refund of all paid monthly agency fees.
Will Bing Ads work for my industry?
We’ve seen incredible results across both B2B and B2C industries with Microsoft advertising options. Our PPC experts have years of experience creating precise targeting and audience segments. If we aren’t 100% confident your most qualified leads are searching with your highest-converting keywords on Bing, we’ll suggest another SEM platform where they are, such as Google Ads, Facebook Ads, or LinkedIn Ads.
We are not industry-exclusive but have extensive digital marketing experience in the B2B tech, finance, not-for-profit, legal, data services, and health sectors.