#1 B2B Technology Marketing Agency
Get More Traffic & MQL’s with an Agency Focused on Enterprise Technology
Eliminate inconsistent software customer acquisition marketing approaches. Work with a team of tech-specific growth experts to build a complete lead generation machine with advanced SEO, PPC, and landing pages to rapidly scale your B2B technology business.
Get More Customers with “Full Stack Marketing”
Through Google Ads, LinkedIn Ads, and SEO we generate targeted traffic. We then create purpose-built funnel landing pages, write effective ad copy, and track analytics for continual optimization. This comprehensive approach ensures a streamlined path from prospect to customer, we call it full-stack marketing.
Better ROI & More Customers with Hyper-Targeted Marketing and AI
Slash spend by cutting out wasted impressions and clicks. Start by building personas of your best customers, which we’ll then segment into high-targeted campaigns with relevant ads and offers. Then, use tools like ClickGuard to block bot and competitor traffic to instantly reduce unwanted clicks and spend by 20% in some cases.
Tech Marketing So Good, It’s Guaranteed
If you don’t see results in the first 60 days, cancel for a refund of your monthly management costs!
An Award-Winning Customer Acquisition Agency
Can Upgrow Drive Customer Acquisition for You?
Watch a 5-Minute video to see how our approach is different and how we consistently get results quickly.
B2B Tech Customer Acquisition Case Study:
%
Lead Volume
%
Cost-Per-Lead Reduction
“Upgrow has helped us build up and scale our digital program into a lead generation machine, driving tremendous growth to our sales pipeline. They have been an awesome strategic partner for our global digital strategy and I cannot highly recommend them enough!”
– Maggie Williams Dryden, Senior Director Global Digital Marketing
E2open is a leading provider of cloud-based, on-demand supply chain software for some of the world’s largest companies.
This is Full Stack Customer Acquisition
Get more customers, more profitably. Here’s how we can help you:
- Tech Customer persona and ABM planning
- Lead and funnel strategy planning
- Landing page design
- A/B Testing
- Tech SEO
- CRM Optimization
- Marketing automation
- Conversion rate optimization
- Full funnel analytics
- Targeted social media ads
- Targeted PPC ads
- Content marketing strategies
- Retention strategies
Powering Tech Sales for Ready-to-Scale Brands
%
of Top Google Advertisers
Growth Clients
Managed Spend per Year
Conversions per Year
Our Customer Acquisition Process
Our innovative customer acquisition strategy utilizes market research, data-driven insights, and personalized engagement to deliver qualified traffic and convert them into valuable customers.
Understand the Customer and Their Challenges
We start by getting to know your brand, so we can identify your target audience, their preferences, and their behaviors. Then we meet your potential leads where they are — and give them what they want — with compelling, targeted campaigns that grab their attention and spark interest in your brand.
Target the Right Traffic
Using personalized, meaningful interactions, we engage your highly qualified leads, building trust and positioning your brand as the solution to their needs, setting them up for successful conversion. A bursting pipeline of qualified traffic is irrelevant if they aren’t interested in your products or services.
Track, Analyze, and Optimize
We ensure vital data is captured on your site, minimizing order drop-offs and maximizing revenue. We create an integrated, automated, real-time reporting dashboard through Looker Studio, displaying all marketing program performance, spend, and sales in one view.
Repeat with Exclusions & Sub-Segments
As your campaigns run, we identify new potential customer groups to target as well as uncover groups that aren’t buying. We’ll launch new campaigns and add to our exclusions list accordingly, this is really important!
100+ Clients Have Seen Results
with Upgrow Digital Marketing
Most brands build great products only to fail in reaching their ideal customers. Upgrow uses
full-stack marketing to generate consistent, qualified visitors who buy.
Upgrow provides us support on all sides for SEO; listing out technical changes that need to be made, helping us with content improvement suggestions and keywords, and reporting back on the impact the work has made. They are incredibly proactive!
Etel Sverdlov
Prisma Developer Relations
Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!
Michael Price
Digital Marketing Manager Alooma
The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.
Peter Guagenti
CMO SingleStore
Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.
Jeannie Christensen
Marketing Director, Twistlock
Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.
Katelyn Watson
VP of Marketing, Nurx
How Upgrow Increases Qualified Customer Acquisition |
Our full-funnel approach sets us apart as a top customer acquisition agencies.
Audience Qualifying
Let our experts conduct lead research and categorize potential leads based on predefined criteria, ensuring that resources are focused on nurturing those most likely to convert into valuable customers.
Lead Flow and Funnel Strategy Planning
We design and optimize the flow of leads for maximum efficiency and effectiveness. This structured path guides potential customers through different stages of engagement, from awareness to conversion.
Landing Page Design and A/B Testing
Our landing pages are optimized for conversions, are visually appealing, have clear messaging, and include strategic calls-to-action. And we test continuously to ensure we maximize results.
Find Target Audience
We don’t focus on volume, we focus on quality leads. So our experts create target audiences for LinkedIn Ads, Facebook Ads, Twitter Ads, and more to drive qualified leads from various channels.
Keyword Research for Search Engine Optimization and Google Ads
Get the most out of your ad campaigns with relevant and high-performing keywords related to your products or services.
Conversion Rate Optimization Strategies
Conversion rates are the most important aspect of lead generation. We refine website elements, user experience, and sales techniques to increase conversion rate on your website.
Full-Funnel Analytics and Conversion Tracking
We monitor and analyze user interactions at each stage of the customer journey, providing insights into the effectiveness of marketing efforts and enabling optimization for improved conversions throughout the entire funnel.
New Customer Groups and Sub-Groups Targeted to Scale
Keep expanding and reaching new customer groups by consistently launching new audience and keyword campaigns to test. Likewise, exclude non-converting groups.
CRM and Marketing Automation Setup
We’ll configure software systems that streamline customer relationship management and automate marketing processes, enabling you to efficiently manage leads.
Ready to Take Your Customer Acquisition Strategy
to the Next Level?
Driving Customers in Tech Industries
Upgrow has worked with hundreds of clients and delivers 130,000 conversions per year. Our process will work for you. We’ve driven conversions across various industries:
Better Ad Targeting =
Less Waste & Better Results
Audience targeting is essential for creating a successful and efficient lead generation or customer acquisition program. That’s why we take the time to understand your brand, build customer personas, and review your client profiles and digital marketing history to understand what works and what doesn’t.
We implement custom audiences on Google Ads and load in account-based marketing (ABM) lists to limit unqualified traffic and focus on decision-makers. We also utilize ClickGuard to prevent click fraud that can quickly exhaust the budget.
You don’t need visitors and leads — you need highly qualified leads that turn into opportunities.
That’s why powerful keyword strategies are the backbone of our SEO and Google Ads programs. We also use your CRM’s lead quality data to optimize our approach and ensure that your leads become paying customers.
Turn Your Website into a Conversion Machine
Stop wasting your media budget driving inbound web traffic to a landing page that doesn’t convert. Our “Convert & Report” system ensures high-performing landing pages with robust analytics reporting for ongoing optimization.
We work with you to maximize lead conversions with our proven approach to landing pages:
- Trust logos
- A clear and convincing call-to-action
- Limited navigation distractions
- A compelling title and description
- User-benefit-oriented copy
- Relevant offers for the traffic source and audience stage
- And more!
Turn your underperforming landing page into a powerful tool that complements your outbound efforts, feeds your sales pipeline, and keeps your email marketing list fresh with new prospects.
B2B Tech Marketing Agency FAQs
What is B2B technology?
B2B technology is any type of software, hardware, or service designed specifically for business-to-business transactions, catering to the needs of organizations rather than individual consumers. Think cloud computing services, CRM systems, or cybersecurity solutions — tools that power modern businesses.
What is a B2B technology marketing agency?
A B2B technology marketing agency specializes in promoting tech products or services aimed at businesses. These agencies use a range of digital marketing strategies, like SEO, content marketing, and paid advertising, to help B2B tech companies generate leads, boost sales, and build brand awareness in the industry.
Why do B2B tech companies need marketing agencies?
A specialized marketing agency has the expertise and tools to help you navigate the highly competitive, constantly evolving B2B tech landscape. Agencies can provide scalable solutions that not only drive qualified leads but also convert them into loyal customers, maximizing ROI.
How do I choose the right B2B technology marketing agency?
The right B2B tech marketing agency for your business depends on your specific needs, goals, and budget. Look for agencies with proven expertise in the B2B tech sector, ask for case studies, and don’t hesitate to request client references. Your ideal agency should offer a comprehensive, custom solution to help you reach your business goals.
What makes Upgrow different from other B2B tech marketing agencies near me?
At Upgrow, we’re not just marketers — we’re your strategic partners in growth. Our data-driven, results-focused approach is what sets us apart. With Upgrow, you get the perfect blend of creativity and analytics, all aimed at elevating your B2B tech brand and driving business growth.
What digital marketing services does Upgrow provide for B2B tech companies?
Upgrow offers full-stack digital marketing services, ranging from SEO and PPC to content creation, web design, and more. Our comprehensive approach ensures you dominate every channel — maximizing reach, conversion rate, and ROI.
What if I don’t have any brand awareness?
Completely new brands, that no one has heard of can still have huge success with digital marketing. The secret is to market your product with the keywords your dream customers are searching for and in the social audiences that match. Then designing an ad and landing page that identifies their problem and positions your product as the best solution for them.
We’ll use consistent branding in all ads to create brand awareness while driving paying customers at the same time. So while other customer acquisition agencies can damage your brand with blackhat tactics, ours increases awareness, creates more loyal customers and boosts customer satisfaction rates.
What customer acquisition channels work best?
There is a time and place for all customer acquisition channels. For example, Pinterest Ads do well for weddings, furniture, and beauty products. Facebook is best for new product categories. SEO is effective for sites with a lot of content and a longer timeline for results. Paid Search Marketing works almost all the time.
Our strategists work with you to build customer acquisition strategies right for your brand and product for more potential customers.
My last customer acquisition agency couldn’t get results, how will you?
Customer acquisition companies can be ineffective for a number of reasons. Most commonly, they don’t fully the funnel and how to build a complete digital marketing strategy. They may be skilled in Google Ads but have no experience with conversion rate optimization, A/B testing, web analytics, or sales copywriting… leaving them unable to put all the pieces together and drive business online. If your previous lead generation or digital marketing agency created an ad account or SEO program for you, we also offer to audit it for free to better understand the gaps.
What is a customer acquisition strategy?
A customer acquisition strategy is a plan or set of tactics designed to attract and convert potential customers into paying clients for a business. It encompasses various marketing and advertising approaches to generate leads and nurture them through a customer acquisition funnel until they make a purchase.
The benefits include:
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Increased Revenue: An effective customer acquisition strategy helps bring in new customers, leading to increased sales and revenue for your business.
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Cost Efficiency: When executed correctly, customer acquisition strategies can be cost-effective, ensuring you acquire customers at a lower cost compared to their lifetime value.
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Targeted Audience: You can tailor your acquisition efforts to reach your ideal customer demographic, ensuring that you attract leads who are more likely to convert.
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Improved Brand Awareness: Effective customer acquisition strategies often involve marketing and advertising efforts that raise awareness about your brand, making it more recognizable in your industry.
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Customer Loyalty: A well-planned strategy not only attracts new customers but also helps in retaining them by providing a positive experience from the start.
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Competitive Advantage: It sets you apart from competitors who may not have as strong or well-defined customer acquisition strategies.
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Customer Data Insights: Customer acquisition efforts generate valuable data and market research that can be used to refine your marketing tactics and improve your overall business strategy.
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Scalability: A good strategy can be scaled to accommodate business growth, allowing you to adapt as your customer base expands.
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Measurable Results: Customer acquisition strategies can be tracked and measured, allowing you to assess their effectiveness and make data-driven improvements.
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Long-Term Growth: Building a solid customer base through effective acquisition strategies sets the foundation for sustained business growth over time.
In summary, a well-executed customer acquisition strategy not only brings in new business but also contributes to existing customer base satisfaction, reduced marketing costs and customer acquisition cost, a shorter customer journey, and a better customer experience. Customer acquisition agencies managing paid ads, social media, and SEO can contribute to this.