Nonprofit Marketing Agency
Grow Donations, Build an Activist Community, and Promote Your Mission - with Marketing that Pays for Itself
Partner with the nonprofit marketing agency trusted by leading organizations to drive fundraising and mission growth.
Powering Nonprofit Missions for Maximum Impact
Strategic Marketing to Engage Donors, Volunteers, and Sponsors
Struggling with limited budgets, low brand awareness, and donor retention challenges? Our experience in nonprofit sector is your fast track to high-impact marketing campaigns that achieve your goals.
3 Keys to How We Get Results
Your Leading Nonprofit Marketing Team
The success of a nonprofit marketing campaign hinges on the expertise and industry knowledge of your marketing team. We focus specifically on nonprofit organizations to deliver specialized support.
As a client, you'll work directly with an assigned nonprofit marketing strategist. Behind the scenes, our team of copywriters, SEO and PPC specialists, funnel designers, and conversion rate experts ensures your funnel is optimized for success.
Proven Nonprofit SOPs for Fast-Track Growth
We've executed hundreds of campaigns, learning what works and what doesn't. Reaching the right audience is critical, but targeting high-value donors can fuel your mission and increase donations.
You'll collaborate with our account strategist to leverage our library of proven nonprofit marketing strategies. We'll customize these to deliver compelling copy, ad creative, and impactful methods, achieving a high-performing audience, message, and offer quickly.
A Complete Nonprofit Marketing Funnel that Improves Over Time
Effective nonprofit marketing extends beyond channels and settings. It's about smartly using targeting, placements, and messaging to drive real growth. At Upgrow, we continually optimize every aspect of your campaign to boost awareness and attract high-intent leads, ensuring your budget is spent wisely.
We design strategies to engage and convert donors, leveraging surveys, customer feedback, competitor research, and past data. Our BrandBrain system maximizes your brand's strengths and mission impact.
A-Z Nonprofit Optimization
- Strategy:
- Account audit & growth roadmap
- Conversion tracking & lead attribution
- Full-funnel audience segmentation
- Retargeting & lookalike audience strategy
- Landing page design & conversion rate optimization
- ToFu/MoFu/BoFu offer development
- Lead nurturing automation & CRM integration
- Sales-stage tracking & revenue attribute
- Custom reporting dashboard & insights
- Audience exclusion lists & bid adjustments
- SEO Optimization:
- Technical SEO improvements
- On-page SEO optimization
- Thought leadership content strategy
- High-authority link-building
- Internal linking optimization
- Schema & structured data enhancements
- Performance analytics & reporting
- Keyword expansion & content refinement
- Technical SEO fixes & indexing improvements
- Optimize organic conversion rate
- Paid Media Optimization:
- PPC account audit & setup
- AI-powered bidding & budget management
- Ad creative & A/B testing
- Audience mining & sculpting
- Custom audience segmentation
- Retargeting campaigns & exclusions
- Geographic bid adjustments
- Early access to ad platform betas
- Shared Slack channel & real-time support
- Cross-channel attribution modeling
Ready to Grow Like This?
Over 100 organizations have partnered with Upgrow to attract reliable, qualified visitors who contribute to their cause.
Straightforward Pricing
Love Us or Leave Us Guarantee
If you don't see results during the first 90 days, you can cancel without notice or fees, no questions asked.
Certified Agency Partner
Upgrow is a Google Ads and a LinkedIn Ads Premier Partner, giving our clients elevated support and beta features.
Top 1% of Agencies
Ranked 2X in the Inc 5000 for fastest growing companies in America.
Paid Media Management
Starting from:
Setup: $2,500
Monthly: $3,000
- Strategy consulting
- Account optimization
- Landing page and ad design
- Tracking and attribution
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Or 12% of ad spend, whichever is higher.
**Additional ad channels: $1,500 setup and $1,500/mo
SEO
Management
Starting from:
Setup: $3,000
Monthly: $6,000
- Strategy consulting
- Content Creation
- Link-Building
- Technical SEO
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Content and link volume is customized to client needs with larger packages available for higher competition and goals.
How Does Upgrow Compare?
We're not the average digital marketing agency. Our clients achieve above-average results.
- Nonprofit SEO & Paid Ads Specialists
- Copywriting + Ad Design + Landing Page Included
- Lead Automation Included
- Full-funnel, Real-Time Reporting
- Strategic, Accessible Team
- Simple, Transparent Pricing
- Love Us or Leave Us Guarantee
- Advanced AI Workflows
Other Nonprofit Agencies
- Generalist Approach
- Basic Copywriting Only
- No Lead Follow-up Process
- Basic Reporting Only
- Inconsistent Team
- Secret Pricing
- No Guarantees
- Limited AI Use
See Our Process
From research to optimization, we create performance marketing campaigns that rank in the top 1%. Here's how we do it.
Deep Nonprofit Research & Strategy
Success starts with data. We craft high-converting strategies for nonprofits using detailed questionnaires, customer reviews, and competitor analysis. Our BrandBrain system fine-tunes campaigns to highlight your mission and market position.
Nonprofit Targeting
Reaching the right audience is critical. We create custom audience segments based on donor profiles, search intent, and behavioral data. Retargeting and exclusion lists are used across platforms like Google and Meta to attract your ideal donors.
Ad Creative & Copywriting
We produce compelling ad visuals and persuasive copy tailored to your mission. Every element is crafted to increase engagement and conversion rates through message testing and ad sequencing.
Lead-Flow Automation
Our lead automation converts top-of-funnel leads into engaged donors. We integrate automated flows into your CRM, sending alerts and nurturing sequences to ensure no leads are missed.
Advanced Reporting & Analysis
We analyze metrics to uncover insights that enhance performance. Our dashboard provides real-time campaign insights, highlighting trends and opportunities for optimization, maximizing your investment in PPC, SEO, and paid social campaigns.
Let's Build Your Perfect Nonprofit Marketing Agency
Don't leave now! Talk to our nonprofit strategist for a free planning session and a tailored proposal.
Nonprofit Marketing FAQs
How does Upgrow help nonprofits increase their donations?
Our nonprofit marketing agency creates tailored fundraising strategies targeting the right audience through optimized digital channels and compelling donation appeals. We use data analytics to identify high-value donors while maximizing conversion rates on your landing pages. By focusing on your specific needs, we help nonprofits achieve significant revenue growth through strategic digital marketing efforts.
What makes Upgrow different from other marketing agencies serving the nonprofit sector?
We specialize in nonprofit organizations with a team dedicated to understanding unique fundraising challenges. Our agency provides comprehensive services, including SEO, paid media, copywriting, and lead automation as a one-stop shop for nonprofits. Our “Love Us or Leave Us” guarantee demonstrates our commitment to delivering measurable success for clients.
How do you help nonprofits maximize their Google Ad Grants?
Our marketing team specializes in Google Ad Grants management, helping nonprofit organizations leverage this monthly advertising credit effectively. We develop strategic keyword targeting, connecting your mission with the right audience searching for your cause. Our approach ensures you maximize this resource by focusing on campaigns that drive donations and community engagement.
What marketing strategies work best for nonprofits with limited budgets?
For nonprofits with resource constraints, we prioritize high-ROI digital marketing efforts like website optimization, email marketing, and strategic social media advertising. Our nonprofit marketing agency uses data analytics to identify which channels deliver the best results for your donor base. We create a sustainable strategic approach balancing immediate fundraising with long-term awareness development.
How do you measure success for nonprofit marketing campaigns?
We establish clear metrics aligned with your organization’s mission, tracking conversion rates, donor acquisition costs, and engagement across digital channels. Our marketing agency provides analytics dashboards showing your marketing efforts’ direct impact on donations and awareness growth. Success means delivering measurable ROI that supports your nonprofit’s work while building sustainable revenue streams.
How can your agency help improve our donor retention rates?
Our marketing team implements targeted communications strategies that nurture relationships with your donor base through personalized outreach. We create segmented email marketing campaigns and content that keep donors connected to your mission. Our data analytics helps understand donor behavior and boosts nonprofits’ retention strategies to transform one-time contributors into loyal supporters.
What branding support do you provide for nonprofits seeking to increase awareness?
We help nonprofit organizations like yours develop compelling messaging that communicates your unique mission to potential donors. Our nonprofit marketing agency creates consistent branding across websites and outreach materials that resonates with your target audience. Upgrow’s strategic approach helps nonprofits maximize awareness and connect emotionally with supporters who share your vision for creating change.
How do you help nonprofits reach major donors through marketing efforts?
Our major donor strategies use targeted digital channels to identify and engage high-capacity supporters. We develop sophisticated audience segmentation and premium content addressing the specific needs of potential major donors. Our partnership with your development team allows us to create critical touchpoints that build relationships with major donors who can advance your nonprofit’s mission.
How do you measure the success of nonprofit marketing campaigns?
We use advanced reporting and analytics to track campaign performance. By focusing on key metrics like engagement rates and donation growth, our marketing agency ensures your nonprofit marketing strategies deliver tangible results.
What services do you provide to help nonprofits improve their websites?
Our nonprofit marketing agency provides website optimization focusing on user experience, donation conversion paths, and mission storytelling. We implement strategic SEO improvements to help your nonprofit organization rank higher and increase organic visibility. Our team specializes in creating landing pages designed to maximize donations while effectively communicating your impact to potential supporters.
