Performance Marketing Agency
Drive measure results across paid search, social media ads, and SEO. Increase sales with full-funnel growth strategies and high-converting design services as well as data-driven analytics setup. Make your Google Ads, LinkedIn Ads, and other digital marketing channels profitable and scalable with an experienced performance marketing agency.
Growing Brands
Partner with Upgrow
Grow sales and increase ROI with an experienced performance marketing agency partner
Full-Service
ROI-Driven
Growth Strategists
Etel Sverdlov
Prisma Developer Relations
Michael Price Digital Marketing Manager Alooma
Upgrow has been an awesome partner in helping Alooma drive MQL growth through Google Ads, leading up to our acquisition by Google. It’s been awesome working with the Upgrow team. They’re very smart, highly responsive and deliver results!
Peter Guagenti CMO SingleStore
The Upgrow team has been a valuable extension of the SingleStore marketing team. They have helped us scale our demand generation through smartly executed digital marketing campaigns, providing exactly the staffing we have needed to meet our growth goals.
Jeannie Christensen Marketing Director, Twistlock
Upgrow has been a invaluable partner to help take our SEO and Google Ads program to the next level. Our account team is responsive, highly engaged, strategic and consistently finds new opportunities. But their strongest differentiator is their ability to communicate the “why” behind a recommended tactic or strategy.
Katelyn Watson VP of Marketing, Nurx
Upgrow helped us rapidly test and scale within our search program, driving us to go from almost no search to a fully functioning SEM machine.
Leads Generated Annually
Upgrow is a Proven
Performance Marketing Agency
Performance marketing is the next iteration of digital marketing. Moving past impressions, clicks, and interaction and towards business-driving metrics like eCommerce sales or qualified leads.
Whether you’re moving into launching a new startup, scaling growth, or need more predictable revenue — you need a partner that understands performance marketing.
The Upgrow team helps you to sell more to your dream customer with a partner that has done it 100,000 times before.
Multi-Channel Ecommerce Marketing
One ad channel is no longer enough. That’s why Upgrow offers SEM, LinkedIn Ads, Facebook Ads, SEO, and display ad management along with conversion-optimization web design and performance analytics. This gives us all the tools needed build a high-performance conversion machine.
Performance Automation
Integrated & Strategic
Performance Marketing Client Results
91% Reduction in Cost-Per-Lead within 3 Months
What to Expect
Our Approach to Performance Marketing
All business models start with building a customer base of loyal paying customers. Earning the business of new customers through customer acquisition marketing is the primary objective of every performance marketer. Identifying target audiences, reaching them with a targeted message, and compelling them to take action (convert) drives new customers to your business.
Upgrow works with you to develop a customer acquisition strategy to fill your funnel with prospect-generating SEO, content marketing, PPC, social media marketing, and landing page conversion rate optimization (CRO). We’ll help you to craft powerful inbound marketing programs to consistently generate new customers with a focus on efficiency to drive down customer acquisition costs (CAC).
Formula: CAC = Total Cost / # of Customers Generated
So while customer acquisition volume is important (all businesses want more customers) it’s also important to stay efficient and not repeat the high growth but failing profitability of brands like MoviePass. Smart customer acquisition campaigns start with efficiency and then add scale until the CAC is above their profitability limit.
And what types of customer acquisition marketing activities are important?
- Target audience creation for LinkedIn Ads, Facebook Ads, Twitter Ads, and the Display Network
- Lead flow and marketing funnel planning
- Website and app SEO for organic search traffic
- Influencer marketing strategies and management
- Keyword research for Search Engine Optimization and Google Ads
- Landing page design, development, and A/B testing
- SEO content marketing
- CRM and marketing automation setup
- New cost-effective lead generation strategies to scale
- Conversion rate optimization strategies
- A/B testing of everything
- Creating a customer referral program and word of mouth program
- Integrating marketing and sales teams
Performance for B2B vs B2C
Whether you’re chasing business customer prospects or direct e-commerce sales, new customer acquisition is vital to the success of your brand, but the proper approaches can be very different.
For example, a B2B SAAS technology company may start with a top of funnel offer, such as joining the email list, in exchange for quality content like an eBook, case study, or webinar. Marketing efforts will require planning and the offering of different assets to different audiences to meet their needs at their specific stage in the buying process. CRM’s such as HubSpot are needed to stay organized and connect marketing with sales.
B2C consumer marketers may go straight for the sale by pointing a user to a product page. The user of sales, new product launches, and brand awareness will come into play. There may be additional acquisition channels such as influencer marketing and Amazon.
Save Budget by Focusing on Your Ideal Client
Audience targeting is essential for creating a successful and efficient customer acquisition program. That’s why we take the time to understand your brand, build customer personas, review your client profiles and digital marketing history to understand what is working.
We implement custom audiences on Google Ads and load in account-based marketing lists to limit unqualified traffic and focus on decision makers. We also utilize ClickGuard to prevent click fraud that can quickly exhaust budget. Our keyword strategies are at the heart of the SEO and Google Ads programs and are created around not just getting visitors and leads – but getting highly qualified potential customers that turn into buyers.
Turn Your Website into a Conversion Machine
Stop wasting media budget driving inbound web traffic to a landing page that doesn’t convert. Using our “Convert & Report” system for building high performing landing pages with robust analytics reporting for ongoing optimization, we work with you to maximize lead and sales conversions. Complement your outbound efforts, feed your sales pipeline, and keep your email marketing list fresh with new prospects.
Our approach to landing pages include many proven design elements including: trust logos, a clear and contracting call to action, limited navigation distractions, a compelling title and description, user benefit-oriented copy, and relevant offers for the traffic source and audience stage.
A stepbrother of customer acquisition is customer retention, which can increase the lifetime value of a customer as well as help to build a network for referrals which directly benefit customer acquisition efforts.
Launch an Integrated, Multi-Channel Digital Marketing Strategy
Deploying multiple marketing campaign channels
- SEM: Google Ads, Bing Ads
- SEO: Content Writing, Keyword Research, Link-Building, Technical SEO
- Social Media Advertising: Facebook Ads, Twitter Ads, LinkedIn Ads, Quora Ads, Reddit Ads, Pinterest Ads
Why Upgrow?
Our mission statement is “Empowering businesses with bold ingenuity and technology for exponential growth”. We focus completely on performance-driven digital marketing that yields measurable results in customer acquisition and e-commerce revenue. Our concentration on acquisition channels allows us to build a deep expertise in SEO, SEM, and social media advertising along with landing page design and analytics. Taking a bold, innovative approach to each channel and using a stack of software enable us to be more efficient and get results faster than others.
Learn how we can support your customer acquisition program by booking a strategy call or reach us on live chat now.
This is a digital marketing agency that is focused on achieving a conversion goal. This can be lead form completions or order revenue. Typically, you’ll pay the agency based on how many conversions they generate.
1. What is a performance marketing agency?
A performance marketing agency specializes in creating and executing marketing campaigns where the payment is based on the achievement of specific results, such as conversions, sales, or leads. These agencies focus on maximizing conversion rates and ROI for their clients through various digital marketing strategies.
2. How can a performance marketing agency improve my conversion rates?
By employing data-driven strategies, a performance marketing agency analyzes your target audience and market trends to optimize ad campaigns for higher engagement and conversion rates. This approach ensures that marketing efforts are tailored to attract and convert potential customers effectively.
3. What types of ad campaigns can a performance marketing agency handle?
Such an agency can manage a wide range of ad campaigns, including search engine marketing (SEM), paid social media campaigns, display advertising, and influencer marketing initiatives, ensuring each is aligned with your business goals and media strategy.
4. How does influencer marketing fit into a performance marketing agency’s services?
Influencer marketing is integrated as part of the overall digital marketing strategy. The agency identifies and collaborates with influencers whose audience matches your target demographic, leveraging their reach and credibility to promote your brand and drive conversions.
5. What is paid social, and how does the agency optimize it?
Paid social refers to advertising on social media platforms where you pay to display ads or sponsored messages to targeted users. The agency optimizes these campaigns by continuously analyzing performance data to refine targeting, messaging, and creative elements, enhancing the ad’s impact and conversion potential.
6. What types of agency offers can I expect from a top performance marketing agency?
Top performance marketing agencies often provide comprehensive services, including campaign strategy and execution, performance analytics, continuous optimization, and consulting. They may also offer specialized services like market research, creative design, and multichannel integration to enhance overall campaign effectiveness.
7. How does being data-driven impact the success of digital marketing strategies?
Being data-driven allows an agency to make informed decisions based on analytics, market research, and user behavior. This approach leads to more targeted and effective digital marketing strategies, ensuring that campaigns are optimized for the best possible outcomes in terms of engagement, conversions, and ROI.
8. Can a performance marketing agency develop a media strategy for my business?
Yes, a performance marketing agency can develop a comprehensive media strategy that aligns with your business objectives, target audience, and budget. This strategy will guide the selection and execution of marketing channels and tactics to achieve optimal performance and growth.
9. What distinguishes top performance marketing agencies from others?
Top performance marketing agencies are characterized by their proven track record of delivering measurable results, expertise in advanced digital marketing tactics, strategic use of data and analytics, and ability to adapt to changing market dynamics. They are known for their strategic approach, innovative solutions, and commitment to client success.
10. How do I choose the right performance marketing agency for my business?
When selecting a performance marketing agency, consider factors such as their industry experience, case studies, client testimonials, and the range of services they offer. It’s important to choose an agency that understands your business goals, target audience, and has a solid reputation for achieving high-performance results.
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