When I send a new page out into the wilderness of the internet to stand before search engines, I want to make sure it’s fully prepared.
I used to rely on my 20 years of SEO to just do it from my brain. This worked well enough most of the time.
But then I wanted to recruit others to tag in on the SEO and content action.
I buckled down and started using a semi-formal process where every box is ticked on any all content that we want to rank.
Behold, I’m now sharing this checklist freely – grab a copy now!
What’s Inside the SEO On-Page Checklist?
Our checklist is categorized into key areas of on-page SEO, each with detailed checkpoints to guide your optimization process. Here’s a sneak peek at what you’ll get:
Performance
- Google Analytics Tracking: Ensure you have Google Analytics set up to track your website’s performance.
- Keyword Tracking: Monitor your primary keyword phrases effectively.
Crawling & Indexing
- Page Crawlability: Verify that your pages are crawlable by search engines.
- Page Indexability: Ensure your pages are indexable to appear in search results.
Keywords
- Keyword Targeting: Confirm that you’re targeting the right keywords and that they haven’t been overused.
- Search Intent: Make sure your content satisfies the search intent behind your target keywords.
- Title and Meta Optimization: Optimize your titles, meta descriptions, and URLs with primary keywords for better visibility.
Content
- Quality Content: Develop unique, engaging, and well-structured content that stands out from competitors. (Pro tip: A Paraphrase Tool can play a central role in this process. You can effortlessly refine existing text into compelling and original content.)
- Readability: Write content that is free of errors, easy to scan, and engaging for an 8th-grade reading level.
- Keyword Variations: Use keyword variations, synonyms, and LSI keywords naturally throughout your content.
Images & Videos
- Image Optimization: Use high-quality, appropriately sized, and compressed images with descriptive file names and alt tags.
- Video Content: Include high-quality, relevant, and optimized videos to enhance user engagement.
Links
- Internal and External Linking: Ensure effective use of internal and external links, using descriptive anchor text and proper link structures.
- No Broken Links: Regularly check for and fix any broken links on your pages.
User Experience (UX)
- Page Load Speed: Optimize your page to load in less than 3 seconds.
- Mobile Friendliness: Make sure your page is responsive and mobile-friendly.
- Legibility: Use legible font types and sizes across all devices.
Structured Data & Local SEO
- Structured Data: Implement and verify structured data for better search engine understanding.
- Local SEO: Ensure your address is prominently displayed and marked up with structured data.
YMYL & E-A-T
- Authoritativeness: Provide appropriate disclaimers, source links, and author credibility for YMYL (Your Money or Your Life) content.
Goal Completions
- Clear CTAs: Include clear calls-to-action to guide user behavior and improve conversions.
- Shareability: Make your pages easily shareable across social platforms.
Design & User Interface (UI)
- Modern Design: Keep your website design modern and up-to-date to maintain user interest.
Download the Checklist Now
Ready to take your on-page SEO to the next level? Download Upgrow’s SEO On-Page Checklist now and start optimizing your website like a pro. This checklist will not only help you cover all essential aspects of on-page SEO but also ensure that you stay ahead of the competition.
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