The Complete On-Page SEO Checklist (FREE)

by Ryder Meehan | Aug 7, 2024

When I send a new page out into the wilderness of the internet to stand before search engines, I want to make sure it’s fully prepared.

I used to rely on my 20 years of SEO to just do it from my brain. This worked well enough most of the time.

But then I wanted to recruit others to tag in on the SEO and content action.

I buckled down and started using a semi-formal process where every box is ticked on any all content that we want to rank.

Behold, I’m now sharing this checklist freely – grab a copy now!

download the on-page seo checklist

What’s Inside the SEO On-Page Checklist?

Our checklist is categorized into key areas of on-page SEO, each with detailed checkpoints to guide your optimization process. Here’s a sneak peek at what you’ll get:

Performance

Google Analytics Tracking: Ensure you have Google Analytics set up to track your website’s performance.
Keyword Tracking: Monitor your primary keyword phrases effectively.

Crawling & Indexing

Page Crawlability: Verify that your pages are crawlable by search engines.
Page Indexability: Ensure your pages are indexable to appear in search results.

Keywords

Keyword Targeting: Confirm that you’re targeting the right keywords and that they haven’t been overused.
Search Intent: Make sure your content satisfies the search intent behind your target keywords.
Title and Meta Optimization: Optimize your titles, meta descriptions, and URLs with primary keywords for better visibility.

Content

Quality Content: Develop unique, engaging, and well-structured content that stands out from competitors. (Pro tip: A Paraphrase Tool can play a central role in this process. You can effortlessly refine existing text into compelling and original content.)
Readability: Write content that is free of errors, easy to scan, and engaging for an 8th-grade reading level.
Keyword Variations: Use keyword variations, synonyms, and LSI keywords naturally throughout your content.

Images & Videos

Image Optimization: Use high-quality, appropriately sized, and compressed images with descriptive file names and alt tags.
Video Content: Include high-quality, relevant, and optimized videos to enhance user engagement.

User Experience (UX)

Page Load Speed: Optimize your page to load in less than 3 seconds.
Mobile Friendliness: Make sure your page is responsive and mobile-friendly.
Legibility: Use legible font types and sizes across all devices.

Structured Data & Local SEO

Structured Data: Implement and verify structured data for better search engine understanding.
Local SEO: Ensure your address is prominently displayed and marked up with structured data.

YMYL & E-A-T

Authoritativeness: Provide appropriate disclaimers, source links, and author credibility for YMYL (Your Money or Your Life) content.

Goal Completions

Clear CTAs: Include clear calls-to-action to guide user behavior and improve conversions.
Shareability: Make your pages easily shareable across social platforms.

Design & User Interface (UI)

Modern Design: Keep your website design modern and up-to-date to maintain user interest.

Download the Checklist Now

Ready to take your on-page SEO to the next level? Download Upgrow’s SEO On-Page Checklist now and start optimizing your website like a pro. This checklist will not only help you cover all essential aspects of on-page SEO but also ensure that you stay ahead of the competition.

download the on-page seo checklist

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FAQs

What is a marketing automation platform?

A marketing automation platform is a software solution that helps businesses streamline and automate their marketing efforts. It enables users to manage multiple marketing channels, including email, social media, and ad campaigns, from one place. By utilizing a marketing automation platform, businesses can effectively target their audience, nurture leads, and boost conversions.

How can social media be automated using marketing automation tools?

Marketing automation tools allow businesses to schedule social media posts, automate responses, and track engagement across various platforms. With automation, managing social media becomes more efficient, freeing up time to focus on other marketing tasks. Tools like HootSuite are excellent examples of platforms that integrate social media automation with overall marketing efforts.

What are the benefits of marketing automation for businesses?

Marketing automation enhances business efficiency by streamlining repetitive tasks such as email campaigns, lead nurturing, and A/B testing. It helps companies scale their marketing efforts, personalize communications, and make data-driven decisions, ultimately increasing ROI. Automation tools also save time and reduce the workload for marketing teams.

What are the best marketing automation platforms available?

The best marketing automation platforms include tools like HubSpot, Mailchimp, and Marketo. These platforms offer robust features, such as customer segmentation, campaign tracking, and analytics, which allow marketers to optimize their strategies and improve performance across various marketing campaigns.

How do marketing automation platforms help with marketing campaigns?

Marketing automation platforms help streamline marketing campaigns by automating tasks such as email distribution, lead generation, and social media scheduling. They also track the performance of campaigns in real-time, providing insights that help marketers adjust strategies for better outcomes. Automation reduces the time spent on manual marketing tasks, enabling teams to focus on big-picture strategy and creativity.

What should I consider when choosing the best marketing automation platforms for my business?

When selecting a marketing automation platform, consider factors like ease of use, integration with your existing tools, scalability, and the specific marketing tasks you want to automate. It’s also essential to evaluate the platform’s features for email marketing, social media management, lead generation, and analytics. Popular choices like HubSpot and Mailchimp provide all-in-one solutions for various marketing efforts.

How do automation tools improve marketing efforts?

Automation tools enhance marketing efforts by optimizing workflows, reducing manual tasks, and enabling data-driven decisions. These tools help businesses automate repetitive tasks like email campaigns, social media posts, and lead scoring, allowing marketing teams to focus on more strategic initiatives. With the right automation tools, businesses can scale their marketing efforts and improve overall efficiency.

What are the advantages of using marketing tools for a marketing strategy?

Marketing tools provide marketers with the ability to track campaign performance, manage customer data, and automate key marketing tasks. By incorporating tools like Google Analytics and HubSpot into a marketing strategy, businesses can make more informed decisions, improve personalization, and optimize their marketing campaigns for better results.

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Ryder Meehan

Ryder has been on a 16-year journey to master digital marketing from every aspect. His resume includes Razorfish, Slighshot, Fossil, Samsung Mobile and Tatcha before launching Upgrow. Ryder is the acting CEO, heading business development and account services. He has been featured as a digital marketing leader on Forbes, PRNews, Business.com, Workamajig, Databox, Fit Small Biz and other outlets.