Your Google Ads campaigns should be a lead-generating machine, not a money pit.
If you’re a B2B marketer tired of bleeding budget on high CPCs while your sales team complains about junk leads, this meetup is for you.
What You’ll Learn:
The 3 fatal mistakes killing 90% of B2B Google Ads campaigns
How to slash your cost-per-lead by 40-70% (real client examples)
Audience targeting strategies that actually work for complex B2B sales cycles
Landing page optimization that turns clicks into a qualified pipeline
Campaign structure frameworks proven across 100+ tech companies
How to use the new Google Ads features correctly for B2B, including Performance Max and Search Max
Who Should Attend:
Marketing Directors/VPs at B2B companies
Growth marketers managing Google Ads budgets
Anyone spending $10K+/month on search ads without the results to show for it
Your Host: Ryder Meehan, Co-Founder of Upgrow – the performance marketing agency behind $100M+ in B2B ad spend. We’ve helped companies like Split, E2Open, and Pandia Health turn their Google Ads from budget drains into predictable lead machines.
The Reality Check: Most B2B Google Ads campaigns fail because agencies treat your complex tech product like a retail store. We’ll show you what actually works when your sales cycle is 6+ months and your buyers need to understand sophisticated solutions.
What You Get:
45-minute deep dive with real campaign examples
Q&A with someone who’s actually done this at scale
Actionable takeaways you can implement tomorrow
Free campaign audit checklist
Fair Warning: This isn’t a generic “Google Ads 101” session. We’re going deep on B2B-specific strategies with real data from real campaigns.
Bring your questions. Leave with a plan.
