At Upgrow, we don’t just run ads — we build growth engines. One of our recent wins? Helping CFO Hub, a fractional CFO and outsourced accounting firm, 12x their lead volume while cutting cost per lead by 42%.
Here’s how we did it — and what other B2B service providers can learn from it.
The Challenge
CFO Hub came to us with a common pain point: their in-house Google Ads campaigns weren’t driving consistent or high-quality leads. They needed a smarter strategy to scale without wasting ad spend.
The Game Plan
Our PPC Manager and account lead, Victoria Dondanville, overhauled their Google Ads program from the ground up:
• Laser-focused audience targeting: We built segmented campaigns based on industry, intent, and location.
• High-converting landing pages: A/B tested for clarity, trust, and conversion optimization.
• AI-enhanced ad creative: Tailored messaging to resonate with business owners seeking financial clarity.
The Results
In just a few months, the impact was massive:
✅ 300% increase in qualified leads
✅ 42% reduction in cost per lead
✅ 32% increase in conversion rate
✅ 119% improvement in quality score
✅ Expanded into 5 new markets
Why It Worked
The secret wasn’t just better ads — it was aligning every touchpoint in the funnel. From keywords to landing pages to sales handoff, we tightened the entire experience.
This wasn’t luck. It was performance marketing with precision.
What Our Client Had to Say
Could This Be You?
If you’re a B2B company relying on referrals or inconsistent inbound to grow, it’s time to get serious about paid acquisition.
👉 Read the full case study
👉 Book a strategy call with Upgrow
