Sitting in my cubicle, sipping company coffee, I was a super freak in managing Google Ads, Facebook Ads, and LinkedIn Ads but I always had a “designer” to build the ad graphics and landing pages. Additionally, my ad copywriting was basic, to say the least. I was too...
I’d like to introduce you to Dr. Sophia Yen, the CEO & Co-Founder of Pandia Health, a successful client who also had her hesitations but she took the leap anyway, invested in an aggressive digital ad campaign, and now has grown Pandia’s birth control subscribers...
TLDR Key Takeaways Modern-day technology has gifted marketers with the ability to build, test, and optimize the full funnel. CTAs, building trust, and focusing on the benefits are all very important. Live chats, calendar booking tools, and quizzes are a must to add....
TLDR Key Takeaways If you are a B2B company you need to be on LinkedIn and using LinkedIn Ads. Be aggressive with your content the average user is only on LinkedIn for 17 minutes a month. Start with low bids and then switch to CPM bidding after you’ve established...
TLDR Key Takeaways Avoid express and smart routes when setting up. If Google Ads is warning you that something is difficult or not advised it is probably better. Rotate ads evenly. Switch geo-targeting to people in or regularly in my targeted location. Disable or...
TLDR Key Takeaways Understand the B2B industrial buying process is typically long and complex. Provide educational content, high levels of service, and follow-up. Design your website to compel and convert users by showing them how you offer a solution to their...
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