The enterprise data management industry is an $82.3B industry and is on pace to grow by another $64B by 2025, but it’s an increasingly competitive space. Upgrow works with more than a dozen data management companies. After more than 6 years in the industry,...
Building an ICP (ideal customer profile) may seem like a fluffy marketing project better reserved for some undergrad marketing class. It takes a block of focus time and a deep understanding of your customer – through experience and research. But as you can...
If you’re managing marketing in the software or SAAS industry, then you know things changes very quickly. From the channels we use to drive growth, to the strategies and best practices across all areas of digital marketing. That’s why this comprehensive...
Digital marketing is one of the hottest careers this year with skilled marketers in extremely high demand. According to a January 2021 LinkedIn jobs report, hiring in the digital marketing industry increased by 33% over last year. It pays quite handsomely too. ...
There are many metrics that look at aspects of the overall user experience. Some of those metrics have much more impact on the experience than others. The goal of web developers and webmasters has always been to make sure the visitor is having the best experience...
Every early-stage VC-backed startup wants to show massive growth and FAST. Founders, venture capital fund managers, investors, and the marketing team all have to move fast to achieve profitability and find “product-market fit”. Whether the target is to...
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