You have a website. Maybe you even have steady web traffic. But if your lead conversion rate is abysmal, then your sales will shrivel up and die. l First, let’s define “lead conversion” in the context of the web. Lead Conversion is the process of a...
Add Google Analytics tracking to your Meetup group page for insights into your traffic and member engagement. It takes just minutes to set up and I’ll show you how to do it step by step with a video tutorial. So without further ado, here is all you need to do:...
In our most exciting B2B Google Ads case study results yet, Split Software was an incredible 775% increase in leads while actually decreasing spend by 18%. That’s a 91% crease in cost-per-lead while nearly an 8-fold in lead volume, not too shabby! About Split...
Google has been hinting for a while about an algorithm update and on October 25, 2019, formally announced that is indeed dropping the biggest update since RankBrain in 2015 with its newest change, BERT. It’s rolling out this week initially only in English. And...
Keyword gaps and overlaps are the BEST way to find keywords that all your competitors rank for… even if you don’t rank for anything. This type of keyword research is incredibly useful for discovering the longtail terms and takes just a few minutes to...
So you just got an inbound lead from your website. You or your sales team gets a notification email that there is a prospect interested in hearing about your company and is ready to talk. So what happens next? This article is meant to give you a full playbook of the...
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