Mastering the Art of High-Converting Landing Pages
Landing pages are crucial for turning website visitors into customers. But what makes a great landing page? In this guide, we’ll break down the key elements of landing pages that convert, with examples and actionable tips you can implement today. Above the Fold: The First Impression The top section of your landing page, known as […]
The Psychology of Copywriting that Sells
This quote basically sums up how to write ads that instantly connect with their audience: People will do anything for those who • Encourage their dreams • Justify their failures • Allay their fears • Confirm their suspicions • And help throw rocks at their enemies — Blair Warren People don’t want to buy stuff; […]
How Upgrow Transformed DataStax’s SEO Strategy and Skyrocketed Vector Search Visibility (+237% Organic Clicks)
Navigating the Surge in Generative AI with DataStax and Upgrow DataStax is a leading force in powering generative AI applications with real-time, scalable data. But, it faced a big challenge as it launched its newest product, Vector Search on AstraDB, in June 2023. The product is innovative and promising. But, DataStax found itself competing in […]
How to Use AI to Write Blog Posts for SEO (That People Actually Want to Read)
Let’s get real. AI makes writing MUCH faster and easier. But it’s also cluttering the internet with derivative content copied and pasted directly from generative AI tools like ChatGPT. Like most things, we must find a middle ground. Somewhere between completely ignoring this technological breakthrough and completely handing over content creation to the machine lies […]
Orca Security Digital Marketing Case Study: +163% Demos, -78% Cost-Per-Lead
Enterprise-level cybersecurity is highly competitive and enormously complex to market. You have a well-defined buyer audience, and explaining how your solution is better for them is difficult. So when Orca Security came to Upgrow with aggressive growth targets, we knew it would take a strategy and well-executed B2B lead generation program across Google Ads and […]
14 Essential ChatGPT Prompts for SEO
AI is dramatically changing the way businesses operate and productive capacity, and that is especially true for SEO. Marketers who embrace AI and leverage it properly will sprint ahead of competitors in the coming years. AI has improved our output volume, increased our quality of work, and reduced operating costs all at the same time. […]
Maximize Your ROI: Expert Performance Max Campaign Strategy Insights
Maximizing ROI with a performance max campaign strategy demands savvy use of Google’s automation and targeting capabilities. This article demystifies the approach, providing direct, actionable insights to fortify your campaigns, insights we’ve gleaned as a premier Google Ads Agency. Key Takeaways Ready to take your digital marketing to the next level? Get started with […]
LinkedIn Ads Strategy: The Echo Chamber Method
LinkedIn Ads is almost undeniable as the most direct channel for reaching niche B2B sales leads at scale. With professional work profiles of millions of users in a work-minded setting, there is no better place or time to get in front of qualified buyers. But it’s also expensive and highly competitive. High cost-per-click (CPC) means […]
Bing vs. Google: A Comprehensive Comparison
The average person runs about four queries on a search engine every single day. We use sites like Google and Bing to find the best holiday gifts for our kids, research worrisome medical symptoms, and help us land new side gigs. Google is by far the biggest search engine on the market, but Bing has […]
How to Choose an SEO Company: 15 Must Know Tips for 2024
Online visibility can make or break a business, and selecting the right SEO (Search Engine Optimization) company is more crucial than ever. With the vast array of agencies out there, each promising to boost your online presence, how do you make an informed decision? As we venture into 2024, the landscape of digital marketing continues […]
