Why Don’t Brands Include CRO in Their Digital Marketing Plan?
![[Q&A] Why Don't Brands Include CRO in Their Digital Marketing Plan?](https://www.upgrow.io/wp-content/uploads/2021/08/5ab57c2c1738f40943802592_conversion-rate-optimization-1024x607.jpg)
Conversion Rate Optimization or CRO is not a new practice but is an emerging expertise that many brands are still not taking advantage of yet. This raises some questions as to why it’s not getting the attention it deserves yet and I’ll take a shot an providing some answers.
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