Let’s get real. AI makes writing MUCH faster and easier. But it’s also cluttering the internet with derivative content copied and pasted directly from generative AI tools like ChatGPT. Like most things, we must find a middle ground. Somewhere between...
Joe Sugarman is a name that many in marketing hold in high regard. Why? He had a knack for grabbing attention and guiding people through a story, leading them right to the action he wanted them to take. One of his most famous ideas is the “Slippery Slide.”...
LinkedIn Ads are the cornerstone of most B2B lead generation programs. In fact, 71% of B2B marketers incorporate LinkedIn Ads into their strategy, and a significant 79% acknowledge it as a valuable lead source. Yet, running a LinkedIn Ads campaign is no walk in the...
Competitors on Google Ads (formerly Google Adwords) have the brand awareness and traffic that you want. So why not use your brand as bait into that stream of customers swimming upstream? Think about it. If a user is searching by name for your competitor it tells you...
You’ve already put work into great content. How are you getting your website pages and posts in front of people? You want visitors flowing into your site, but to get them there, they have to be able to find you. By optimizing on-site SEO, you can increase those new...
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