While a large share of Americans would fall into target customer profile of products from brands like Nike, Pepsi, Apple and Wal-Mart; many companies offer a unique and specialized niche business that only makes up for a tiny percentage of users. It could be just a...
Ryder Meehan and Danny Ng (Upgrow Founders) had the honor to present to the American Marketing Association of San Francisco in August 2018. It was a great event but if you missed it or would like a refresher you can download the presentation here.
I recently took a masterclass to keep on top of my PPC game. I discovered a game-changing new tool that will drastically improve audience targeting. LinkedIn’s Website Demographics give you a deep look at who is already visiting your site. You can run a report to see...
The Google AdWords Grant program has been around for years but many nonprofits are still unaware it’s available to them. The complete program details are available online but to summarize: any qualified nonprofit may apply for $10,000 of monthly AdWords credit....
I have a confession, I’m writing this article because of some of the horror stories I’ve been hearing lately about digital agencies. They’re making unrealistic promises, overcharging for their services, and taking advantage of small businesses. It’s not okay! As...
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