TLDR Key Takeaways If you are a B2B company you need to be on LinkedIn and using LinkedIn Ads. Be aggressive with your content the average user is only on LinkedIn for 17 minutes a month. Start with low bids and then switch to CPM bidding after you’ve established...
TLDR Key Takeaways Avoid express and smart routes when setting up. If Google Ads is warning you that something is difficult or not advised it is probably better. Rotate ads evenly. Switch geo-targeting to people in or regularly in my targeted location. Disable or...
TLDR Key Takeaways Understand the B2B industrial buying process is typically long and complex. Provide educational content, high levels of service, and follow-up. Design your website to compel and convert users by showing them how you offer a solution to their...
If you handle digital marketing for a non-profit organization, then you should be as giddy as a kid on the last day of school before summer break to see $10,000 every month for Google Ads (formerly Google Adwords). Oh, and if you haven’t been approved for a...
Introduction Let’s face it: Google Ads is an intimidating yet immensely powerful tool. There are a plethora of different metrics, campaign settings, bidding strategies, account structuring methods, and other complicated concepts that take a lot of time (and...
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