B2B Digital Marketing Agency

Stop Burning Budget on Generic Marketing. Start Building Your Tech Lead Machine.

We've helped 100+ B2B tech companies turn marketing from a cost center into their #1 revenue driver—without the costly learning curve.

Trusted by High-Growth B2B Brands

Why Most B2B Tech Marketing Campaigns Crashes and Burns

Sound familiar?

Here's the brutal truth: Most B2B tech marketing efforts fail because agencies often use consumer playbooks for complex enterprise sales cycles.

After generating 200K+ conversions across 100+ tech companies, we've cracked the code on what moves revenue needles in the tech space.

3 Keys to Better Google Ads Results

Work with Actual B2B Tech Experts

Stop explaining your product to your marketing team.

Success in B2B tech demands specialized expertise, not “we work with everyone” generalists.

Our clients work directly with a dedicated tech marketing strategist who’s scaled 8-figure ARR companies. Behind the scenes, our team of conversion specialists, technical writers, and growth engineers ensures every touchpoint drives qualified pipeline.

Skip the painful education phase. Activate a team that already speaks your buyers’ language and understands your competitive landscape.

Meet Your Tech Marketing Team

Battle-Tested B2B Tech Playbooks (Not Consumer Templates)

We've done this dance 500+ times across every tech vertical.

We’ve scaled everything from cybersecurity startups to enterprise data platforms—learning what converts technical buyers vs. what torches budgets.

Your strategist leverages our proven frameworks: enterprise keyword research, technical buyer personas, compliance-ready landing pages, and multi-stakeholder nurture sequences.

Result: High-performing campaigns that speak to both technical evaluators and C-suite decision makers within weeks, not quarters.

Full-Funnel Revenue Attribution That Actually Closes Deals

B2B tech isn’t about clicks—it’s about closed-won revenue.

Generic marketing stops at “lead generation.” We optimize for what matters: qualified opportunities that become customers.

Using advanced attribution, buyer journey mapping, and sales enablement integration, we build campaigns that your sales team will love working.

Our comprehensive tracking and reporting captures and analyzes every touchpoint from first click to closed deal—giving you crystal-clear ROI data to show executives.

Complete B2B Digital Marketing Growth Stack

Strategy & Foundation:
Enterprise buyer journey mapping & technical persona research
Competitor intelligence & positioning strategy
Full-funnel audience segmentation
Multi-stakeholder nurture sequence development
Compliance-ready content & messaging frameworks

Demand Generation Engine:
Technical SEO for complex product searches
LinkedIn ABM campaigns targeting decision makers
Google Ads optimized for enterprise search behavior
Intent data integration & lead scoring automation

Conversion & Attribution:
Technical landing pages that convert both end-users and executives
Sales-qualified lead nurturing and handoff automation
Multi-touch attribution from awareness to closed-won
Executive reporting dashboards with clear ROI metrics

Ready to Scale Like These Tech Leaders?

100+ companies trust Upgrow to deliver qualified leads that close.

Transparent B2B Tech Pricing

No hidden fees, no surprise costs. Built for tech companies ready to invest in growth.

Paid Media Management

Starting from:

Setup: $2,500

Monthly: $3,000

Strategy consulting
Keyword and audience research
Account structure build out
Account optimization
Landing page and ad design
Tracking and attribution
Bi-weekly meeting
Monthly reporting deep-dive
Shared Slack channel

*Or 12% of ad spend, whichever is higher.
**Additional ad channels: $1,500 setup and $1,500/mo

SEO
Management

Starting from:

Setup: $3,000

Monthly: $6,000

Strategy consulting
Keyword and content strategy
GEO / AI SEO Strategy
Content creation
Link-building
Technical SEO
Bi-weekly meeting
Monthly reporting deep-dive
Shared Slack channel

*Content and link volume is customized to client needs with larger packages available for higher competition and goals.

How Upgrow Destroys the B2B Tech Competition

We're not a generalist agency trying to serve everyone. Our clients don't get generic results.

Tech-specialized team with vertical expertise
Full revenue attribution: click → closed deal
Enterprise sales cycle optimization
Technical + executive messaging frameworks
90-day performance guarantee
Transparent pricing from day one
Advanced tech stack integration

Generic Google Ads Agencies

Generalists learning your industry on your dime
Vanity metrics with no pipeline connection
Basic Copywriting Only
One-size-fits-all copy templates
Pricing revealed only after sales pitch
No guarantees
Basic tracking with attribution gaps

Inside Our B2B Tech Process

From research to revenue attribution—we obsess over every detail to create top 1% performance.

Deep Tech Research & Strategic Positioning

Success starts with understanding your technical buyers, not guessing.

We build targeted strategies using technical buyer interviews, competitor product analysis, and enterprise sales cycle mapping. Our TechBrain Research System ensures every campaign speaks to both technical evaluators and business stakeholders.

Multi-Stakeholder Audience Engineering

B2B tech purchases involve 6-10 decision makers. We target them all.

Custom audience segments for technical evaluators, business champions, procurement teams, and C-suite approvers. Advanced intent data integration identifies accounts actively researching your category.

Technical Content That Actually Converts

We create content that educates technical buyers without dumbing down your solution.

Technical landing pages, solution-focused case studies, and compliance documentation that builds trust with enterprise buyers. Every piece optimized for both search algorithms and technical decision makers.

Enterprise Sales Enablement Integration

We don’t just generate leads—we arm your sales team for success.

Automated lead scoring, technical qualification workflows, and sales intelligence integration. Your team gets context-rich leads with buying signals, not just contact information.

Revenue Attribution & Executive Reporting

Track every dollar from awareness to closed-won revenue.

Multi-touch attribution across your entire tech stack, executive dashboards showing marketing’s direct revenue impact, and optimization recommendations based on actual closed deals.

Ready to Build Your B2B Tech Revenue Engine?

Stop leaving qualified pipeline on the table. Let's architect your predictable growth machine.

What to Expect

Fill your sales pipeline with inbound lead-generating SEO, content marketing, PPC, paid social, and landing page conversion rate optimization.Upgrow is a battle-tested B2B digital marketing agency partner working with you to create highly effective lead generation programs to consistently generate qualified leads and nurture sales opportunities. Reach the right audience with laser-focus via highly targeted B2B ABM strategies and convert them with compelling landing pages and lead offers.

Full service B2B digital marketing including:
Target audiences creation for LinkedIn Ads, Facebook Ads, Twitter Ads, and the Display Network
ABM audience targeting and list creation
Lead flow and funnel strategy planning
B2B funnel landing page design, development, and A/B testing
SEO copywriting or content briefs
CRM and lead tracking integration setup and reporting (i.e. Salesforce, Hubspot, Marketo)
New B2B lead generation strategies to scale
Full-funnel analytics and conversion tracking
Lead qualifying (i.e. MQL, SQL, pipeline revenue tracking and reporting)
Conversion rate optimization strategies

Save Budget by Focusing on Your Dream B2B Lead

Audience targeting is essential for a creating a successful and efficient lead generation or customer acquisition program. That’s why we take the time to understand your brand, build customer personas, review your client profiles and digital marketing history to understand what is working.

We implement custom audiences on Google Ads and load in account-based marketing (ABM) lists to limit unqualified traffic and focus on decision makers.

We also utilize ClickGuard to prevent click fraud that can quickly exhaust budget. Our keyword strategies are at the heart of the SEO and Google Ads programs and are created around not just getting visitors and leads – but getting highly qualified leads that turn into opportunities.

How do we know they turn into opportunities? Because we also review your lead quality data in your CRM and optimize based on it. That means your marketing programs can be optimized for more of the traffic and leads that become clients. Savings ad spend, time, and uncertainty.

Turn Your Website into a B2B Lead Generation Machine

Stop wasting media budget driving inbound web traffic to a landing page that doesn’t convert. Using our “Convert & Report” system for building high performing landing pages with robust analytics reporting for ongoing optimization, we work with you to maximize lead and sales conversions. Complement your outbound efforts, feed your sales pipeline, and keep your email marketing list fresh with new prospects.

Our approach to landing pages involves several proven design elements including: trust logos, a clear and contracting call to action, limited navigation distractions, a compelling title and description, user benefit oriented copy, and relevant offers for the traffic source and audience stage. Hear Upgrow’s Co-Founder, Ryder Meehan, sharing more landing page and lead generation secrets on the Digital Marketing Therapy podcast.

Launch an Integrated, Multi-Channel B2B Strategy

Deploying multiple performance channels has a cumulative, cross-channel benefit of reaching a targeted and qualified B2B prospects across platforms. It also allows marketers to measure performance on each channel to see which will yield the best ROI and has room to scale up. It’s important to maintain a consistent message, offer, and design, as well as have a full digital strategy driving each individual channel.

B2B Tech Agency FAQs

What makes B2B tech marketing different from marketing for other industries?

B2B tech marketing targets decision makers with technical needs through specialized channels. Unlike consumer marketing, it addresses complex sales cycles, technical considerations, and multiple stakeholders. Our marketing team excels at creating valuable content that resonates with tech buyers throughout their journey, driving qualified leads and shortening the purchase process.

How can your agency help shorten our sales cycle for enterprise tech solutions?

We accelerate your sales cycle through a content marketing strategy that nurtures potential customers at each buying stage. Our approach combines strategic paid ads, SEO that drives organic traffic, and video marketing that simplifies complex solutions. This comprehensive strategy helps prospects move faster toward decisions, with clients seeing 200-800% sales growth as a result.

What marketing channels perform best for B2B tech companies?

We offer a 60-day performance guarantee. If you don’t see measurable improvements in lead quality and volume within 60 days, you can cancel without penalty. We also provide realistic forecasts based on your market, competition, and budget.

How do you measure success for B2B tech marketing efforts?

We track metrics that matter: qualified leads, conversion rates, acquisition costs, and marketing ROI. Our reporting connects marketing activities to revenue by attributing leads to specific channels and analyzing lead quality. This data-driven approach helped DataStax improve organic clicks by 237% and boost positive brand influences within their target market.

How do you help tech companies establish thought leadership?

We build your reputation through strategic content marketing strategies that showcase your technical expertise and brand values. Our approach includes creating authoritative content, engaging video marketing, optimizing for relevant search terms, and distributing insights across social media channels. This positions your brand as an authority that influences purchasing decisions in your tech niche.

What strategies do you use to generate leads for tech companies?

Our lead generation combines account-based marketing, SEO focused on high-intent keywords, social media marketing campaigns, and content addressing specific pain points. We implement nurturing workflows that guide potential buyers through your sales cycle with targeted messaging. This multi-channel approach ensures you receive qualified leads that convert to customers, not just traffic.

How does your approach differ from traditional B2B marketers?

We develop detailed ICPs using your customer data, create negative keyword lists to exclude non-buyers, and use Google’s advanced audience targeting to reach decision-makers in your specific market segments.

Do you work with early-stage startups or only enterprise companies?

We work with tech companies at all growth stages, from Series A startups to public companies. Our minimum ad spend requirement ensures we can deliver meaningful results while maintaining service quality.