Legal SEO & Google Ads Agency
Promote Your Legal Firm and Win More Clients in 90 Days or Less.
Stop relying solely on referrals. Start scaling with a comprehensive, full-funnel legal marketing system designed to deliver results.
Client Acquisition Leader Growing Legal Services Providers
Performance-driven marketing, built for attorneys, law firms, and legal tech providers ready to grow.
Are you struggling with high competition, advertising restrictions, low differentiation, or a heavy reliance on referrals? Imagine having a team of experts, a proven strategy, and every marketing resource you need from one partner. That's what you get with Upgrow. Our experience in the legal marketing world is your shortcut to smarter, more effective marketing.
The outcome? Our clients witness 200% to 800% growth in client acquisition using our tailored legal marketing strategies.
3 Keys to How We Get Results
Your Legal Services Marketing Team
The success of a legal marketing campaign hinges on expertise and industry knowledge. We don't spread ourselves thin; we specialize in the legal industry. As a client, you'll work directly with an assigned legal marketing strategist. Behind the scenes, our team of copywriters, SEO and PPC specialists, funnel designers, and conversion experts ensures that each step of your funnel performs.
Proven Legal Marketing SOPs to Accelerate Growth
Hundreds of marketing campaigns have taught us what works and what to avoid. Performance marketing is like a high-stakes game, and driving targeted traffic can fuel your client base. Collaborate with our account strategist, leveraging our proven strategies and templates. We'll then tailor these marketing materials to deliver high-performing copy, ad creative, funnels, and impactful frequency methods. That means a high-performing audience, message, offer, and placement within days, not months.
A Complete Legal Marketing Funnel that Evolves Over Time
Legal marketing isn't just about channels and ad settings; it's about smart targeting and messaging. At Upgrow, we fine-tune every campaign aspect to boost brand awareness, attract high-intent clients, and increase revenue. We use surveys, feedback, competitor research, and data to build a strong brand knowledge base—BrandBrain. It maximizes every positive aspect of your brand and services.
A-Z Legal Marketing Optimization
- Strategy:
- Account audit & growth roadmap
- Conversion tracking & lead attribution
- Full-funnel audience segmentation
- Retargeting & lookalike audience strategy
- Landing page design & conversion rate optimization
- ToFu/MoFu/BoFu offer development
- Lead nurturing automation & CRM integration
- Sales-stage tracking & revenue attribution
- Custom reporting dashboard & insights
- Audience exclusion lists & bid adjustments
- SEO Optimization:
- Technical SEO improvements
- On-page SEO optimization
- Thought leadership content strategy
- High-authority link-building
- Internal linking optimization
- Schema & structured data enhancements
- Performance analytics & reporting
- Keyword expansion & content refinement
- Technical SEO fixes & indexing improvements
- Optimize organic conversion rate
- Paid Media Optimization:
- PPC account audit & setup
- AI-powered bidding & budget management
- Ad creative & A/B testing
- Audience mining & sculpting
- Custom audience segmentation
- Retargeting campaigns & exclusions
- Geographic bid adjustments
- Early access to ad platform betas
- Shared Slack channel & real-time support
- Cross-channel attribution modeling
Ready to Grow Like This?
100+ companies have partnered with Upgrow for reliable, qualified client acquisition.
Simple Pricing
Most marketing automation agencies hide pricing behind sales calls. We believe in trust from day one.
90-Day Guarantee
If we don't deliver to your expectations within 90 days, cancel the contract for any reason.
Official Platform Partners
Certified with HubSpot, Google Ads, LinkedIn Ads, Microsoft Ads—giving you access to beta features & dedicated support.
Top 1% Company
Upgrow has ranked in the Inc 5000 fastest growing companies twice.
Paid Media Management
Starting from:
Setup: $2,500
Monthly: $3,000
- Strategy consulting
- Keyword and audience research
- Account structure build out
- Account optimization
- Landing page and ad design
- Tracking and attribution
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Or 12% of ad spend, whichever is higher.
**Additional ad channels: $1,500 setup and $1,500/mo
SEO
Management
Starting from:
Setup: $3,000
Monthly: $6,000
- Strategy consulting
- Keyword and content strategy
- GEO / AI SEO Strategy
- Content creation
- Link-building
- Technical SEO
- Bi-weekly meeting
- Monthly reporting deep-dive
- Shared Slack channel
*Content and link volume is customized to client needs with larger packages available for higher competition and goals.
How Does Upgrow Compare?
We're not the average digital marketing agency. So, our clients don't get average results.
- SEO & Paid Ads Specialists
- Copywriting + Ad Design + Landing Page Included
- Lead Automation Included
- Full-funnel, Real-Time Reporting
- Strategic, Accessible Team
- Simple, Transparent Pricing
- Love Us or Leave Us Guarantee
- Advanced AI Workflows
Other Legal Services Agencies
- Generalist, Non-Industry Specialized
- Basic Copywriting Only
- No Lead Follow-up Process
- Basic Top-of-Funnel Only Reporting
- Inconsistent, Inaccessible Team
- Super Secret Pricing after Meeting
- No Guarantees
- AI Slop or AI Ignorant
See Our Process
From research to building and optimizing, we work tirelessly to create performance marketing campaigns that rank in the top 1%. Here's an inside look at how we do it.
Deep Legal Services Research & Strategy
Success in performance marketing starts with data. We create targeted, high-converting strategies for legal clients using detailed questionnaires, customer reviews, competitor analysis, and historical performance insights. Our BrandBrain system fine-tunes campaigns to highlight your brand's strengths, unique value, and competitive market position.
Targeted Legal Services
Reaching the right audience is critical for performance marketing success. We create custom audience segments based on your ideal client profiles, search intent, and behavioral data. We also employ retargeting, lookalike, and exclusion lists on Google, Meta, LinkedIn, and other major platforms. Our SEO strategies attract your ideal clients through search intent.
Ad Creative & Copywriting
We develop impactful ad visuals and persuasive copywriting tailored to your ideal clients. Every element is crafted to increase CTRs, reduce CPCs, and improve conversion rates. Through message testing, ad sequencing, and performance optimization, we ensure maximum effectiveness.
Lead-Flow Automation
Lead automation turns initial inquiries into loyal clients. We integrate automated lead flows into your CRM, sending alerts to your sales team through email, Slack, and CRM notifications. Our nurturing sequences and follow-up reminders ensure no leads slip through the cracks.
Advanced Reporting & Analysis
We don't just track metrics; we analyze them to uncover actionable insights that enhance performance. Our advanced reporting dashboard offers real-time campaign insights, highlighting trends, inefficiencies, and opportunities for optimization. By testing data, we maximize your PPC, SEO, and paid social campaigns, ensuring optimal return on investment.
Let's Build Your Perfect Legal SEO & Google Ads Agency
Are you ready to take the leap? Contact our Legal Services strategist for a free planning session and a tailored proposal.
Legal Services Marketing FAQs
What specific results can a legal marketing agency deliver for law firms?
Our legal marketing agency helps law firms achieve tangible growth in client acquisition through tailored strategies. We implement comprehensive SEO, paid advertising, and content marketing approaches that deliver a steady flow of qualified potential clients in as little as 90 days. Our data-driven approach ensures your marketing efforts produce measurable ROI while helping you stand out in a competitive market.
How does search engine optimization benefit legal tech companies?
Search engine optimization increases legal tech companies’ visibility in the channels where their ideal clients are searching for solutions. Optimizing your website and content for relevant keywords allows us to drive more traffic to your legal tech solutions and establish thought leadership in the legal tech space. Our approach helps you capture attention in an increasingly crowded legal tech industry while reducing customer acquisition costs.
What marketing strategies work best for law firms in today's digital landscape?
The most effective marketing strategies for law firms combine local SEO, Google Business Profile optimization, and targeted paid advertising campaigns. We create content that directly addresses the unique challenges your potential clients face while showcasing your expertise through educational content across social media platforms. Our integrated approach ensures you connect with new clients at every stage of their decision journey.
How can legal professionals leverage social media marketing effectively?
Legal professionals can leverage social media marketing by sharing insights that position them as leaders in their practice areas. We create visual content tailored to different social media platforms that captures attention while adhering to all ethical guidelines lawyers must operate under. Our implementation process includes developing a consistent content calendar that builds your presence without consuming vast amounts of your billable time.
What makes legal tech marketing different from marketing other tech products?
Legal tech marketing requires an in-depth understanding of both technology adoption patterns and the detail-oriented nature of the legal industry. Unlike other tech companies, legal tech solutions must address the unique workflows and compliance requirements that define how lawyers operate. Our legal marketing company crafts marketing materials to communicate how your key features solve specific pain points that legal professionals experience daily.
How can law firms measure the success of their digital marketing efforts?
Law firms measure success through a combination of website traffic growth, lead generation metrics, and actual client acquisition costs. We provide actionable insights through comprehensive dashboards that track performance across search engines, paid advertising campaigns, and social media marketing initiatives. Our reporting connects marketing activities directly to new clients, allowing you to identify which marketing strategies deliver the highest ROI.
What role does content marketing play in establishing thought leadership for legal services?
Content marketing establishes your firm or legal tech company as a thought leader by demonstrating expertise through blog posts, video assets, and educational resources. A content approach helps you rank higher in search results while building trust with potential clients before they even contact you. Well-executed content marketing creates a foundation that amplifies all your other marketing efforts while differentiating you from other law firms.
How can smaller law firms compete with larger competitors through digital marketing?
Smaller law firms can successfully compete by focusing on specialized practice areas and geographic targeting in their marketing strategies. We identify underserved niches where your expertise shines through highly targeted SEO and paid advertising campaigns. Our approach leverages emerging technologies and marketing materials that help you capture attention without requiring the marketing budget of larger competitors.
What should legal tech companies focus on when developing landing pages?
Legal tech companies should focus on clearly communicating problem-solution fit, demonstrating ease of implementation, and showcasing success stories on their landing pages. We create conversion-optimized landing pages to address specific pain points while showcasing the key features that differentiate your solution. Our design approach emphasizes clear value propositions that resonate with legal professionals who are detail-oriented decision makers.
How important is website development for legal marketing success?
Website development is foundational to legal marketing success as it serves as the hub for all your digital marketing efforts. A well-designed website with proper technical SEO practices ensures your firm appears in relevant search results while providing an optimal user experience for potential clients. Our legal marketing delivers website solutions that balance professional aesthetics with conversion-focused elements that transform visitors into clients today.
